Digital Strategy is a big deal. It separates companies who achieve their goals efficiently from companies who pour money fruitlessly into social media or SEO just because that’s what everyone else is doing.
We believe that business should never be based on guesswork. Digital innovations allow us to assess the market so that we can draw up strategic initiatives that get measurable results. Statistical tools help us to analyse and refine what we do, so you see more results for less money over time.
Digital Strategy – take the guesswork out of growing your business
If you’re going to succeed with digital, it’s vital to base your strategy on an understanding of the market. Clever tools allow us to look at trends, competition and communication within your industry (it’s a lot of number-crunching, but we’ll do all the boring stuff).
Who are your audience? Chances are you have a picture of them in your head, but do you know what websites they visit, or what music they listen to? How about their income bracket?
Digital tools allow us to get a good look at your audience so we can find out their needs and desires, and determine the best ways to communicate with them.
Data analysis and statistics
Digital technology gives us the ability to measure and quantify everything you do online. So instead of having a goal to simply ‘increase leads’, now you can make it your goal to ‘increase new leads by 20% by and reduce cost per lead by 20% by Q3’.
Analysis and statistics opens the door to quantifiable results, by eliminating guesswork, and letting us see which initiatives are working, and which ones aren’t.
Google Analytics interpretation and training
Google’s online tools allow us to see things like how long the average visitor spends on your site, where they come from, and what pages they visit.
However, the amount of data collected by Google Analytics is vast, and getting to grips with it has a steep learning curve. We can save you time and ensure you can use the data to grow your business. Get expert interpretation from our web wizards, or take a training course so you can do it yourself.
Strategic planning & Project management
So you’ve got a clear understanding of your market and your audience. You’ve established what you need to do to in order to reach your next big milestone. The next step is putting the wheels in motion with a coherent plan.
We use tried and tested marketing techniques to structure your next moves efficiently. We can even coordinate your future actions with professional project management.
Get in touch today for effective digital strategy in New York