Branding


Why and How to Rebrand Your Business – Or Not

– So you’re wondering how to go about rebranding your business? – Are you feeling a little apprehensive about whether or not you should go ahead with it? Well, it is definitely a tricky decision, possibly trickier than the first time you went about branding your business. The first time, you have the horizon to yourself because you are starting from scratch. But when you’re rebranding, it’s a lot more complicated and there’s a lot more involved than your personal aesthetics or wishes. Nevertheless, the decision to rebrand is a strategically important......

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Color Code –  A Guide to Color Selection for Brands

Brands are inextricably intertwined with the use of colors. Colors add instantaneous voice to the brand and conveys message with adding meaning to the value of it. We perceive a lot more from a single image as it can be comprehended all it once in a very short window of time compared to words (reading and hearing). On a similar note, consumers associate a brand with colors and shape more instinctively. Programmed for instant response towards colors and shapes, humans remember the most about a brand by these two elements. Following on......

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