Tag: why rebranding

Why and How to Rebrand Your Business – Or Not

– So you’re wondering how to go about rebranding your business? – Are you feeling a little apprehensive about whether or not you should go ahead with it? Well, it is definitely a tricky decision, possibly trickier than the first time you went about branding your business. The first time, you have the horizon to yourself because you are starting from scratch. But when you’re rebranding, it’s a lot more complicated and there’s a lot more involved than your personal aesthetics or wishes. Nevertheless, the decision to rebrand is a strategically important......

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