Brand Identity

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Color Code –  A Guide to Color Selection for Brands

Brands are inextricably intertwined with the use of colors. Colors add instantaneous voice to the brand and conveys message with adding meaning to the value of it. We perceive a lot more from a single image as it can be comprehended all it once in a very short window of time compared to words (reading and hearing). On a similar note, consumers associate a brand with colors and shape more instinctively. Programmed for instant response towards colors and shapes, humans remember the most about a brand by these two elements. Following on......

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